2022 Week 19: Beauty product launches and retail expansion

Maybelline New York: The world’s #1 cosmetics brand has launched its latest lipstick innovation, Super Stay Vinyl Ink Liquid Lipstick—vinyl color that won’t budge and up to 16 hours of wear. This long-wearing lipstick’s Color Lock Complex formula, made up of high-impact ink pigments and liquid shine boosters, defies smudging and transferring and provides an instant glossy finish for extreme, long-lasting wear.

Suzanne Kaufman: When it comes to effective care, whether for face or body, the same rules apply to Susanne Kaufmann. The mighty new Hyaluron Body Gel ($65) is formulated with three molecular weights of hyaluronic acid and active aloe vera that instantly deliver multi-layered hydration, promote skin elasticity, and calm skin with a cooling, refreshing feel to enhance and prolong a glow natural and healthy.

Alchemist: The brand is launching a Detox Eye Makeup Remover ($33) designed to protect skin from premature aging. The 100% natural dual-activation formulation removes waterproof mascara without causing dryness, while simultaneously detoxifying and protecting the sensitive skin around the eyes.

Trinny London: Two refillable moisturizers with highly active ingredients join the assortment. Bounce Back Peptide Intense Moisturizer ($68) is a cocktail of youth-boosting actives powered by peptides and hyaluronic acid, and Energize Me Niacinamide Moisturizer ($58) recharges and rebalances stressed skin with a lightweight formulation that stimulates skin to help balance excess oil, and even skin tone and texture.

FaceGym: The latest launch is formulated with a unique trigger active, Pumpkin Extract. The Skin Changer ($48) is boosted by a powerful complex of Succinic Acid and Gluconolactone which helps to calm temporary redness, redensify the skin and improve radiance.

Cay skin: Winnie Harlow’s sun brand is developing in body care with Isle Glow Body Lotion ($38) SPF 45, a radiant body lotion with UVA/UVB protection and a light moisturizing texture for all skin tones.

Patchology: The brand’s award-winning eye gels have been transformed into ultra-luxe products Hydrogel Masks providing brightening, regenerating and soothing effects. They are each priced at $10 and available on Amazon.

O Positive: The women’s wellness brand is tackling a whole new demographic head-on with its latest product, Me no ($39.99). The all-natural, hormone-free capsule is formulated with research-backed ingredients such as ashwagandha, black cohosh, chasteberry, and vitamin B6 + D3, which help relieve common menopause-related symptoms.

Deborah Lippman: Celebrity manicurist and nail pro unveils her latest ingredient-based treatment It’s A Miracle Intense Cuticle Therapy Oil Pen ($24). Available in a convenient, travel-friendly click pen and formulated with natural conditioning oils and botanical extracts.

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