(CNN) – Amazon has destroyed more than 2 million suspected counterfeit products that third-party sellers sent to its fulfillment centers last year as part of a crackdown on counterfeit goods on its website.
The numbers were released Monday in Amazon’s first report documenting the company’s efforts to prevent fakes from appearing in its online marketplace.
The report follows growing scrutiny by lawmakers, brands and buyers of counterfeit products appearing on Amazon. Brands have complained that their products have been targeted by counterfeiters on the site and some items have been found to be unsafe for consumers.
Amazon said in its report that the pandemic, which has pushed more consumers to shop online, has prompted more âbad actorsâ to offer counterfeit products.
Amazon said it blocked more than 10 billion suspected bad ads before they were posted on the site.
Less than 0.01% of products sold on Amazon have received an infringement complaint from customers, the company said. “These complaints were promptly reviewed for accuracy, and Amazon took appropriate action regarding the listings and accounts.”
The company said it invested more than $ 700 million and employed more than 10,000 people last year to “protect our store from fraud and abuse.” Last year, he also created a “Counterfeit Crimes Unit” to refer cases of suspected counterfeiting to law enforcement.
Amazon has come under fire from lawmakers over counterfeit products in recent years, and a bipartisan group of U.S. senators recently introduced legislation to prevent counterfeiting from appearing on online retail platforms.
The INFORM Consumers Act would require online retailers to authenticate the identity of “high volume third party sellers, which will help deter the online sale of counterfeit products by anonymous sellers.” Retailers such as Home Depot and Walgreens support this measure.
Amazon opposes the bill.
“This legislation favors large physical retailers, to the detriment of small businesses that sell online, while doing nothing to prevent fraud and abuse or to hold bad actors accountable,” the company said last month.