Mass-market skin care brands are still ahead of the sales curve on Amazon, new data shows.
NetRush, the retailer and distributor that helps brands optimize their Amazon storefronts, uses sales rankings and third-party tools to estimate unit and dollar sales for beauty on Amazon, said mass market brands always win. in one of the biggest beauty categories.
The company, which estimates the market’s skincare sales for its first 10,000 at around $ 201 million for September, said the top-performing brands have a few key criteria in common.
âPeople find out about brands through Amazon search, so we always tell brands to market themselves, make sure you have great images, great search engine optimization, things you need to do before you go. ‘investing,’ said Sara Davis, senior director, growth strategy at NetRush.
Davis added that beyond search visibility, consistent pricing and brand control against third-party sellers is key to gaining consumer trust. Convenience is also king, and making products eligible for free two-day shipping can attract buyers as well.
âWe’ve done a lot of research on beauty in general, and skin care is the largest category, accounting for about a third of the overall beauty market on Amazon, followed by hair care,â Davis said.
More sensory categories like perfumes have room for growth, but Davis warned consumers are using Amazon more as a replenishment tool, adding that 84% of perfume consumers on the platform are looking for a specific brand and product.
Here, the 10 best-selling brands on Amazon in September, ranked by estimated monthly revenue.
- Neutrogena – $ 7,909,656.74
- CeraVe – $ 7,431,782.70
- EltaMD – $ 6,230,649.07
- Dove – $ 3,944,841.15
- Olay – $ 3,876,185.19
- Cetaphil – $ 3,544,152.49
- La Roche-Posay – $ 2,874,965.83
- Dr Squatch – $ 2,614,279.77
- Powerful Patch – $ 2,602,002.04
- TruSkin Naturals – $ 2,258,122.23
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