FORT LAUDERDALE, FL., May 11, 2021 / PRNewswire / – AutoNation, Inc. (NYSE: AN), America’s largest and most admired auto retailer, AutoNation, today announced it has the most 4 and 5 star reviews, of all time, of any car dealership group, public or private. , according to Reputation.
AutoNation first partnered with Reputation in 2014 to launch its review solicitation strategies. In 2014, AutoNation recorded 24,000 reviews during this 12-month period. AutoNation now receives over 100,000 reviews each year, of which nearly 90% are 4 and 5 star.
âCustomer experience is a major goal for AutoNation. We want to make sure that every customer has an unparalleled experience. We have sold over 13,000,000 vehicles and serviced nearly 100,000,000 vehicles for very satisfied customers, and we are only counting, âsaid Marc Cannon, Executive Vice President of AutoNation and Director of Customer Experience.
According to Reputation, companies no longer sell to a passive audience online, but instead engage with consumers on social media and various directory sites. It has become more essential than ever for businesses to be transparent with consumers, which means that they not only open up to comments, but also encourage them.
“Reviews are invaluable tools for customers, creating word of mouth online and sharing with other potential customers the kind of experiences they can expect. We pride ourselves on our reputation and not only strive to meet, but exceed our customers’ expectations every time., “mentioned Nick oliver, General Manager, AutoNation Toyota Winter Park.
âToday, 95% of vehicle buyers use digital sources to research car buying, and they research ratings, ratings and reviews to help them decide where to buy a vehicle,â said Joe fuca, CEO of Reputation.
About AutoNation, Inc.
AutoNation, America’s largest and most recognized auto retailer, is transforming the auto industry through bold leadership, innovation and comprehensive brand extensions. From March 31, 2021, AutoNation owned and operated 315 locations coast to coast. AutoNation has sold more than 13 million vehicles, the first auto retailer to take this milestone. AutoNation’s success is driven by a commitment to delivering an unparalleled experience through customer-centric sales and service processes. Since 2013, AutoNation has raised more than $ 26 million to drive out cancer, raise awareness and support critical research through its DRIVE PINK initiative, which was officially launched in 2015.
Please visit www.autonation.com, investors.autonation.com, www.twitter.com/CEOMikeJackson, and www.twitter.com/AutoNation, where AutoNation discloses additional information about the Company, its business and results of operations. Please also visit www.autonationdrive.com, The AutoNation Automotive Blog, for information on the AutoNation community, the automotive industry, and current automotive news and trends.
Reputation (formerly Reputation.com), creator of the Reputation Experience Management category, is changing the way companies collect and act on customer feedback to drive decision making and improve customer experience (CX) programs. Reputation’s Action-to-Action Platform translates vast amounts of solicited and unsolicited feedback data into prescriptive information that businesses use to learn and grow. Thousands of organizations worldwide rely on Reputation Score X â¢ patented algorithms to provide a reliable index of brand performance to drive targeted business improvements. Supported by Bessemer Ventures and Kleiner Perkinsand trusted by over 250 integration partners, including Google, Facebook, Salesforce, JD Power, Amazon and Web.com, Reputation turns feedback into fuel to grow businesses around the world. Visit reputation.com to learn more.
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SOURCE AutoNation, Inc.