The beauty world is ever-changing, and the last few years have really hyperdrived the industry. We’ve learned a lot about our hair and skin during the pandemic, and looking towards the beauty trends of 2022, we’re going to be focusing a lot more on science-based formulations and inclusiveness.
âThere are really three moments in my career that I think really punctuate the trends, in a big way,â says Ali Finney, longtime beauty editor and associate editor of branding initiatives at Well + Good. âThe first one was when Marc Jacobs sent people out on the runway with no makeup on, which kind of kicked off the no-makeup moment. Then when Rihanna started Fenty, it really opened up and changed the game for the foundation and how many shades should be in each range. And then I think the last year has really just solidified that skincare is kind of the name of the game in a much broader way, because despite that we weren’t going and really seeing people, we still want to take care of ourselves and take care of our skin. “
During this week’s episode of The Well + Good Podcast, CEO Kate Spies sat down with Finney, our beauty editor ZoÃ« Weiner and myself, beauty writer Kara Jillian Brown, to discuss of what will happen in style, as indicated in our report for our Well-being Trends Package 2022.
A common thread that was evident throughout our report was that the smart formulation and efficacy of the product would dominate beauty in 2022. For example, a wave of anti-aging products that address skin health at the cellular level will overwhelm the shelves.
âPeople now realize that the search for healthy skin is a lifelong pursuit. It’s not something that starts when you see a wrinkle or when you see a sunspot, âWeiner explains. There are certain cellular processes that slow down with age. âOne of them is our body’s autophagy system, which works to clean out buildup and debris.â There is a new wave of products. that actually work to stimulate this internal cellular process, “She adds.”[We refer to it as] the âMonica Geller of the skincare world,â in that she really goes in and cleanses everything in a hyper-charged way, which can help keep our cells healthy and avoid the effects of aging. “
On the hair care front, as more funds are spent on the research needed to formulate effective products for caring for textured hair, and national retailers stock more of these products on the shelves, black people will find it easier to find ways to care for textured hair. take care of their hair. For a long time, brands making products for textured hair didn’t even use black braids for testing – they chemically modified white or Asian hair to mimic black hair, then tested it.
âNow we are seeing brands that have adequate funding and more of the science behind them come to the fore,â I shared in the episode. âSo we can come up with products that work, which means black people can get some of their time back, because when you use a product that doesn’t work, it may be necessary to stay on your hair a little longer, or you might have to use a ton of different products to get just one result. And now the process is streamlined as products get more sophisticated in their formulation. “
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