CVS Unveils Store Brand Additions Across Store


Following the expansion of consumables last month, CVS Pharmacy plans to roll out over 150 new store brand products in the grocery, health and wellness, and beauty care areas.

Woonsocket-based CVS said on Wednesday that the launches included new offerings in its Gold Emblem and Gold Emblem Abound food brands, an extension of the Live Better by CVS Health brand and the debut of Goodline Grooming Co., a skincare product. men’s skin and grooming. brand exclusive to CVS. Other novelties are also more convenient forms of packaging, multiple packaging, resealable bags and value formats, such as water in recyclable BPA-free boxes, 100% cotton feminine products and consumer goods. beauty without harmful ingredients such as phthalates and formaldehydes.

In the grocery store, the latest products under the Gold Emblem and Gold Emblem Abound brands include over 50 new flavor combinations and convenient packaging shapes, as well as the new Gold Emblem Fair Trade Certified coffee. CVS said the range of Fair Trade Certified Coffees – launched against the backdrop of growing popularity of home coffee – features nine new references, including various blends and roasts (Donut Shop, French Vanilla, French and Colombian Roast) and new ones. packing sizes. The company also noted that CVS is the first pharmacy to offer 100% Fair Trade Certified products in its store brand.

With the launch of Gold Emblem Fair Trade Certified coffee, CVS said it was the first drug chain to offer 100% Fair Trade Certified products in its store brand.

Other new Gold Emblem and Gold Emblem Abound items include Organic Roasted Nuts, Extreme Carolina Reaper Puffs, Chili Lime Jerky Beef, Economy-Size Omega Trail Mix in a Resealable Pouch, Drizzle Beverage Oral Hydration Electrolyte Max in Cherry Pomegranate and Berry Frost flavors, and canned water in recyclable BPA-free packaging.

According to CVS, more than 80 new store brand products are being rolled out in the health and wellness arena, including additions with innovative formulas and formats. CVS Health’s Live Better extensions include Immunity Defense with Mushrooms, Stress Relief Formula with Ashwagandha and Rhodiola, and new apple cider vinegar products made from Echinacea, Elderberry and Blueberry for easy tasting, the retailer said.

All products in the line come in packaging that is at least 80% recyclable, and a line of new CVS Health branded feminine solutions includes 100% organic cotton options, CVS noted. New offerings also include CVS Health vitamins and supplements, such as Collagen with Vitamin C, Zinc Gums for Immune Support, Brain Support Supplements, and Turmeric Complex.

“We have listened and worked with our clients to engage and meet their needs like others have not. Millions of people walk into our stores, open our app, and visit CVS.com daily for prescriptions, essential products or healthcare services like tests and vaccinations, and we want them to feel supported to meet their daily needs, ”Brenda Lord, vice president of store brands at CVS Health, said in a statement. “We have found that younger, health-conscious consumers are responding positively to our exclusive offerings, noting the purpose, passion, quality and value of our store brand portfolio.”

In line with these trends, CVS launched the men’s grooming brand Goodline Grooming Co. in its stores. Developed in tandem with feedback from a male consumer panel, the line includes skincare, beard care, grooming tools and razors. The retailer noted that all Goodline products are made from simple, “healthy” ingredients such as vitamin C and aloe vera; phthalate and paraben free; and not tested on animals.

Shoppers will also find dozens of new home beauty and personal care items – including skin, hair and nail care from GSQ by GLAMSQUAD and pop • arazzi – as well as formulas “developed by experts. And elevated designs in new products, such as dry shampoo / conditioner, T-shaped facial massager and vegan nail products, cruelty-free and free of harmful chemicals.

Over the past few years, CVS has worked to improve its product mix, led by new store brand offerings, to boost front-end sales. In 2020, the company reported in-store sales of $ 19.66 billion, up 1.2% from $ 19.42 billion in 2019. Front-end same-store sales edged up 0.9% year-over-year for 2020, down from a 1.1% gain in 2019.

Most recently, CVS launched an expanded selection of over 100 frozen foods, with a focus on meal solutions, as well as over 140 better-for-you snacks. Announced last month, the largest assortment of frozen products includes brands such as Beyond Meat, Bird’s Eye, Ore-Ida and Amy’s Kitchen.

Overall, CVS Pharmacy operates nearly 10,000 locations, including over 1,700 pharmacies in Target and Schnuck Markets stores.


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