One of the main omnichannel beauty retail Health and Glow chains, announced the launch of its own brand in the field of quality color cosmetics. The company’s latest launch, H&G Cosmetics, features a new assortment of vegan and cruelty-free everyday makeup products.
Having spent more than two and a half decades serving the wants and needs of consumers in the beauty industry, Health and Glow is uniquely positioned to understand the experience that consumers look for their makeup. H&G Cosmetics was born with this understanding, coupled with extensive research into current consumer needs and the best of trends in the space.
A range of colorful everyday cosmetics for anyone who likes to try new and trendy products, is the first step in reaffirming the brand’s heritage in the cosmetics space. With product prices starting modestly at Rs 199, H&G Cosmetics has set the stage to extend the company’s vision of merging a quality product experience with affordability to the color cosmetics space as well.
H&G Cosmetics’ debut collection revolves around the theme “Work, Play and Party” and currently includes 22 shades of Liquid Lip Colours, 23 shades of bullet Lipsticks, 2 in 1 Foundation Stick in 7 shades, Compact Powder in 3 shades and retractable Kajal in 5 aesthetic shades. These affordable, high-quality products will be available at Health and Glow retail outlets across India as well as on the brand’s mobile app and website.
Venkataramani, CEO of Health and Glow, said: “The beauty industry has seen impressive growth with the emergence of new-age brands and beauty influencers. This trend has pushed brands to become more aggressive and innovative in their approach. With H&G Cosmetics, our goal is to provide a range of everyday makeup products that will provide a rich product experience for the price.”
“At H&G, we have strived to follow innovative and cutting-edge methods to provide consumers with complete beauty solutions with an enriching experience. We are sure that our new line of cosmetics will make a perfect choice for Indian skin with the right assortment of shades. Makeup is all about pleasure and expression, and we want consumers to experience that every day with H&G cosmetics!” he added.
According to a recent report by Mordor Intelligence, the Indian cosmetics market is expected to grow at a CAGR of 4.23% during the forecast period 2022-2027. Color cosmetics dealing with facial makeup capture a substantial segment of the Indian market. Secondly, the cruelty-free vegan beauty category has been booming for quite some time across the world, and its awareness will definitely affect and change the Indian market in the near future.
With the alert Indian consumer, it will no longer be possible for brands to get away with harsh ingredients and unfriendly product compositions. H&G Cosmetics prioritized these preferences and tailored the range to suit different Indian skin types and textures. All H&G Cosmetics products are dermatologically tested and paraben free.
With over 170 stores nationwide and an extensive portfolio of over 10,000 products, Health and Glow has dominated the personal care space for over 25 years.