How Danessa Myricks “accidentally” became a makeup artist, photographer and brand owner

Seduce: It’s interesting that you thought you had arrived because looking back you must have the impression that you have “arrived” at one stage of what would be a huge journey.

Myricks: It’s so surreal, I can’t even process it sometimes. If only people knew everything.

Seduce: How would you describe your makeup aesthetic?

Myricks: It has changed so much over the years. I think it’s like that for everyone: when you start in an industry, you try to figure out who people think are the best. Then you just aspire to be that person. Back when I started it was all about Sam Fine and Kevyn Aucoin, so I was like, “I have to do my makeup like this.”

Clearly I didn’t do it at first, but it was my aspiration. And so I put on much heavier makeup. Back then, it was all about making it flawless with makeup, and there wasn’t really a touch-up going on at the time. So it was like, “I have to look spotless at the door.”

One of the things that really stood out to me about their work is that you felt something when you looked at their finished work. It moved you emotionally. It was my aspiration. I didn’t just want to put makeup on people. I wanted people Feel the work. Because that’s what makes it different, and it’s still what has guided me in my art and in the development of my style over the years. If they don’t feel it, it’s not good enough.

As I grew up in the industry and got more exposure to it, my style and aesthetic kind of evolved over time. And now I’m really on total freedom. There is no right or wrong. I want people to do what they feel like doing, but for it to be effortless, for it to truly represent who they are.

Seduce: When did you realize you had to launch your brand?

Myricks: I have done development for a lot of other brands. I think one of the ones I’m most proud of is with Benefit Cosmetics as the Director of Product Innovation. I developed their [Editor note: iconic] eyebrow collection, which was launched in 2016. And after that I was like, “This is awesome. It’s a really wonderful experience.” But in my experience, not just with them, but with all the brands I looked for, there always seemed to be a limit to what I could create. I always created for someone else’s vision.

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