Jenny McCarthy launches a range of vegan cosmetics: “I am very proud”

Jenny McCarthy launches a line of cosmetics, Formless Beauty

Courtesy of Formless Beauty Jenny mccarthy

Jenny McCarthy makes beauty a little less complicated.

Today, the 48-year-old actress is launching her own cosmetics brand, Formless Beauty, unveiling products that meet true standards of clean beauty.

Speaking exclusively with PEOPLE about the release, McCarthy admits, “There are many celebrity brands out there, but not all of them are vegan and cruelty-free, so I’m very proud mine is.”

The McCarthy product line is not only eco-friendly, but it is also made up of ingredients that makeup enthusiasts will find familiar and easy to understand. Formless Beauty is also made in the USA

“There has been a plethora of [cosmetic lines] who came out and said we’re natural and organic, but when you look at the ingredients I’m like, “I can’t pronounce them,” “said McCarthy of what inspired her to tackle in the world “

Jenny McCarthy launches a line of cosmetics, Formless Beauty

Jenny McCarthy launches a line of cosmetics, Formless Beauty

Courtesy of Formless Beauty Jenny mccarthy

RELATED: Jenny McCarthy Says Marriage to Donnie Wahlberg Still ‘Exciting’ 7 Years After ‘Lucky in Love’

For its first drop, Formless Beauty unveils three colors of gloss, all different shades of pink.

“I have a bit of a lip gloss addiction,” McCarthy jokes to PEOPLE. “I apply it constantly.”

Each color is named with a specific intention: Manifest, Dream and Love – and made up of elements such as shea butter and grapefruit seeds.

“Ingredients you can pronounce!” McCarthy reiterates. “It’s lip gloss, you know, it’s on your mouth. You ingest it,” McCarthy continues, adding that she wanted to make sure wearers were well aware of what they were putting on their skin. .

McCarthy also hopes to spread positivity with his line as the names in the gloss encourage the practice of affirmations.

“When you apply it, you say the word, you feel the word, and [hopefully] keep it in your head. We wear makeup all day, so I thought naming lip gloss after uplifting terms would keep the [wearer] in alignment to use it as a sort of meditation, ”McCarthy expresses.

The TV host shares that she often practices affirmations, writing words to live on on sticky notes and leaving them around her homes as reminders.

“I just thought it was really something that I would like to include. I think it can make an extra difference in people’s lives because it will remind them to love, to dream and to come forward.”

Explaining her reason behind the blinds – McCarthy says she wanted to start with something practical, something she couldn’t live with.

“They’re all part of the same pinky family, but can serve different purposes. Who doesn’t love a good pink gloss? Dream gives off a trendy feel when you want to add a pop. Manifest is for when you feel shimmery like there are little gold stains in it. Love is my staple for the whole day. I always have it in my purse, “says McCarthy.

Jenny McCarthy launches a line of cosmetics, Formless Beauty

Jenny McCarthy launches a line of cosmetics, Formless Beauty

Courtesy of Formless Beauty Jenny mccarthy

Just listening to McCarthy, the passion she has for her line is clear. She shares with PEOPLE that Formless Beauty is all of her – and not just a brand that she has put her name behind.

“It’s me and a person. I do all of my own digital Instagram ads, take the photos, learn to edit. I love it and I really fall in love with the process. This is something that really came out. of my heart, ”McCarthy says.

While growing her “baby,” McCarthy says the process made her think about her own beauty evolution.

“When I was growing up I just used Dove soap and drugstore makeup and then of course, going into that [Hollywood] company I started to use very thick foundations and extremely heavy products. Now as I get older I am more aware and attentive to what I put on my face. “

“You do not want anymore [heavy] blanket, ”McCarthy shares.“ You now have fine lines and wrinkles and you need something moisturizing. I like a more natural look when I’m not working out. Usually I only wear lip gloss. “

While Formless Beauty begins with lip gloss, McCarthy is already planning its products for the future.

“I learned so much through this process. I now know how much science is still evolving, and we always find out what happens when certain things enter our system – this is something I keep in mind. when I expand the product line. My mission is to crack the code and make cosmetics not only amazing and beautiful but also healthy. I want you to choose my brand because yes it looks great , but it’s good for you. “

And McCarthy isn’t the only one in her household who cares about beauty. She hilariously reveals that her husband Donnie Wahlberg is stealing her beauty supplies.

RELATED: Inside Jenny McCarthy & Donnie Wahlberg’s Chicago Home: “There Is No Greater Symbol Of Our Love”

“You know it’s funny because male actors are used to wearing makeup. So Donnie will want to use a blending sponge or even my eyebrow pencil. However, his favorite thing is my moisturizer. . “

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