This new generation cosmetic bottle is the first designed in plastic fully recycled thanks to the enzymatic technology of Carbios, which is suitable for all types of PET – transparent, colored, opaque and multilayer – and makes these plastics infinitely recyclable.
A more efficient process
Until now, the existing mechanical recycling processes have not been able to recover all waste polyethylene terephthalate (PET), which is one of the most common plastics in consumer goods.
Carbios explains that “only transparent plastic [could] be recycled in closed loops, with a loss of quality with each cycle, making it difficult to obtain new products from 100% recycled PET.âA problem that the French company’s enzyme technology is now able to solve. “Our innovation allows the infinite recycling of all types of PET waste as well as the production of 100% recycled and 100% recyclable PET products, without loss of quality.“
Otherwise, this can be achieved at high speed: Break down 97% of plastic in just 16 hours, 10,000 times more efficient than any organic plastic recycling trial to date.
Industrial production in 2025
After four years of close collaboration with L’OrÃ©al to develop this technology, as well as with NestlÃ© Waters, PepsiCo and Suntory Beverage & Food Europe, the capacities of the new recycling process are being increased. Biotherm could be the first brand of the French group to launch a product in this bottle, the launch of production is currently scheduled for 2025.
“We have been working with Carbios since 2017 to develop this first PET bottle using enzymatic recycling technology, an alternative to mechanical recycling. We are pleased to announce today the feasibility of these bottles in the pilot phase and we are delighted to be able to create the packaging of the future with our partners. This is a promising innovation for the years to come which demonstrates our commitment to bring to the market packaging that is more respectful of the environment and which is part of a circularity process initiated more than 15 years ago,” mentionned Jacques Playe, global head of packaging and product development at L’OrÃ©al.
Note that this technology was used to create other sample bottles for everyday products. Perrier, Pepsi Max and Orangina may also soon come up with new packaging for some of their iconic products.
This innovation should enable L’OrÃ©al to achieve the objectives set in its âL’OrÃ©al for the Futureâ sustainable development program. These include achieving 100% refillable, reusable, recyclable or compostable plastic packaging by 2025, and 100% recycled or biobased plastic packaging by 2030.
To achieve these objectives, L’OrÃ©al works with many strategic partners, giving it access to the best technologies. In addition to Carbios, L’OrÃ©al collaborates with AlbÃ©a, world leader in beauty packaging, with whom the Group developed in 2019, the first cosmetic tube including FSC certified cardboard, Purecycle, for the production of polypropylene (PP) recycled by solvolysis. . , and LanzaTech and Total, with whom, in October 2020, L’OrÃ©al announced a world first: the production of a polyethylene (PE) cosmetic bottle from recycled industrial carbon emissions.