Respawn spoke about the cost of premium items in the Apex Legends in-game store.
In a recent Reddit AMA, players pointed out that the cost of premium skins can cost around 1,800 Apex Coins – which equates to $ 18 (Â£ 13) to give or take.
“I understand that you have to make the game profitable, but there has to be a way to prevent the player from feeling cheated when they buy something,” Redditor pointed out. x5hadau.
“$ 18 ($ 20 actually) is a lot to ask for a cosmetic item. As the game grows, is there a potential movement towards more affordable content across the board? People want buying these things, but it’s hard to justify it or feel good about it. “
âI’ll tell you right away that when I spammed our director-level monetization manager about his involvement, he was pretty hesitant (which is fair, given how spicy this topic can be on Reddit), âreplied Communications Director Ryan K Rigney.
“However, he agreed to answer a few questions on the condition that I team up with him and support him.”
During the question-and-answer session, Rigney gave four reasons why “pricing is tricky and something [Respawn] think constantly â, in particular by confirming that the studio isâ gameplay first âand thatâ the creation of content costs â.
âAs much as people think we can easily transform cosmetics because our competitors are producing content at a high rate, our team is much smaller and spends more time on our skins,â they explained. âThe part of the equation that people miss is the expense side of the people we work on and the fact that we can’t work 24/7. It’s more expensive than people do. think in terms of number of people and hours because people don’t factor in tons of back and forth about concept, quality assurance, ideation, creation, etc. “
So what about the prices?
“We are constantly thinking about this and it is difficult because we want Apex to be around for a loooooong time,” Rigney added (thanks, Dexerto). âOur ability to continue gambling depends on running a healthy business. We hope players understand that this is something that we are working hard to balance, but when you look at the big picture, it’s a tough challenge.
âGamers expect a lot from the Apex universe, we want to give a lot, but we can’t do that unless we are a healthy company at the end of the day. New game modes, new maps and games. new features come at a cost that we are trying to afford. “
The answer – although well received by the community given that monetization is often top-secret – didn’t impress all gamers, with some accusing the studio of giving a “no response”.
ICYMI, Respawn will shortly be repairing Wattson’s electrified fence in Apex Legends after it was unexpectedly disrupted during the launch of the new season. Previously, running into Wattson’s fence would slow an opposing player, but for now, the corresponding slowdown and stun has been removed, essentially rendering the fence unnecessary.
The highly anticipated Legacy update for Apex Legends arrived earlier this month, and while Apex saw record Steam players and huge audiences on Twitch, it wasn’t exactly a smooth launch. . The high demand meant that many could not attend matches, while players also reported issues with the in-game menus and the market.