Becca closed for good last month, and many beauty fans – myself included – will regret it. The Australian-born makeup brand was the first to promote a clean, natural and cool aesthetic for women of all skin tones and ages, and the quality was exceptional. Becca suffered an identity crisis on the dawn of Instagram, when appalling marketing and questionable collaborations clashed with her chic look and philosophy. When he finally returned to his roots, the pandemic meant that even the brand’s best efforts couldn’t save Becca.
Last spring, fans reacted to the news of its impending closure as customers at the saloon responded to the ban. The remaining stock of Becca’s flagship products was gone within days, leaving stragglers distraught. But dry your eyes: I looked for alternatives.
Most Faithful Fool of Becca’s Famous Under-Eye Brightening Concealer Is Beauty Pie’s Shameless Gratifier Genie under superluminous eyes (Â£ 7.24 for members, Â£ 20 for non-members, 0.14 ounces). Anyone who mourns the original or places crippling deals on eBay’s dregs can head straight to Beauty Pie and never look back. It’s available in the same two shades as Becca – pink (light / medium) for those with gray / blue circles, and peach (medium / dark) for those with brown, regardless of underlying skin tone – and the even dense, creamy, less-is-definitely-more texture, and you could barely slip a Rizla between the two products.
Fans of the equally prized Becca Backlight Priming Filter have a trickier job. I looked for a replacement, but nothing quite the same. The truest match is Nars Radiance Base SPF35 (Â£ 29, 30ml), which has the same delicate, grown-up bead as the Becca, only it comes by tube rather than by pump (its SPF here is of little use, as you have to apply a lot less primer than what would be needed for sun protection). The closest pumping primer was the new Smashbox brand from Becca’s sister brand. Photo finish Vitamin burst (Â£ 30, 30ml), ideal for oily skin. The closest effect was Charlotte Tilbury’s Perfect Hollywood Filter (Â£ 34, 30ml, a staple in my own makeup bag), which gives an even glow and looks great on its own or under foundation. It is also the most suitable for dry skin.
Finally, my beloved Becca Sunlit Bronzer, the most subtle and infallible of the bronzing powders, is most faithfully reproduced by the shine and naturalness of Hourglass Bronzer for ambient lighting, a whopping Â£ 24 for the travel size, but worth every penny.