Rituals and Novotel have announced an iconic partnership that sees two brands that share an integral commitment to wellness and sustainability join forces to inspire more caring and empowerment in travelers around the world.
The Rituals range is now present in 136 Novotel hotels in France and will be available in the rest of Europe (Italy, Spain, Portugal, Greece, Andorra, Monaco, Austria, Bosnia, Bulgaria, Czech Republic, Hungary, Lithuania, United Kingdom, Belgium, Germany, Poland, Netherlands, Luxembourg, Switzerland, Romania) by the end of the year, covering a total of 159 hotels. There are also plans to expand the partnership to 11 hotels in Canada and the United States later this year.
The introduction of Rituals’ “The Ritual of Karma” hotel collection – made up of over 90% naturally-derived ingredients – into the Novotel experience encourages guests to prioritize personal care during their stay, aiming to create meaningful moments of reflection and valuable personal time whether they are stepping into the bathroom or relaxing in their bedroom. Free VIP gifts – which include links to online yoga classes – ensure the self-care journey follows travelers home or to their next destination, helping them incorporate wellness practices into their routines daily.
To further strengthen the partnership, the two brands are developing pilots to introduce a Rituals hotel tower display, which will allow guests to purchase a limited assortment of bestsellers in the reception area upon arrival or departure. Rituals’ fragrance system, L’Atelier du Parfum, which can scent larger areas of up to 250 m², is also being tested in selected Novotel properties.