SportsShoes.com, an online retailer of premium running shoes, running apparel and outdoor gear, is committed to becoming the world’s most sustainable running gear retailer by 2025.
The Bradford-based company, which sells more than 17,000 products from 150 global running and outdoor brands including Asics, Nike, Adidas, Hoka and New Balance, has shared the ambitious commitment as part of its environmental strategy and durability.
The “Leave No Footprints” strategy was developed after having commissioned the sustainable innovation consulting firm Ape to carry out a carbon assessment of the company. The consultancy reviewed everything from warehouse and office operations to supply chain, international distribution and the amount of packaging used.
SportsShoes.com achieved carbon neutral status in April last year and the company’s next stated goal is to offset all carbon produced by the company over its 40-year history. It said it would do this by improving and improving all of its supply chain processes, from transporting and receiving products from partner brands to delivering them to customers around the world.
Commenting on the company’s sustainability plans, SportsShoes.com CEO Brett Bannister said in a statement, “We believe there is no fun in standing still. However, going fast leaves footprints, so we are working in a number of ways to reduce ours. As a footwear and apparel retailer, we recognize the extremely important role we have to play in implementing long-term sustainability practices.
“We are committed to ensuring that we are at the forefront of change in the retail industry and to being responsible for our products. To be the most sustainable running gear retailer in the world is a bold goal, but we are fully committed to achieving it. We want to run to a better place.
Owner of sustainable innovation consultancy Ape, Mark Shayler, added, “SportsShoes.com is committed to making a positive difference in everything it does. This includes the products they sell and the way they do business. “Some organizations will reluctantly move towards net zero carbon. Others will lead the way and Brett and his team at SportsShoes are doing just that. It has been a real joy to work with such a committed and humble company.