Pop-up of the cult bag brand Senreve
Now you can size the minimalist Instagram-sweeping luxury bag in person – at the brand’s first stand-alone pop-up store in Singapore at Takashimaya Mall.
Founded in 2016 by entrepreneur Carol Chung, the San Francisco-born brand Senreve has captured a cult following among fashion insiders, A-listers and career women, for its practical and stylish handbag designs. . In 2019, he raised US $ 16.7 million (S $ 22.3 million) in Series A funding.
Newly opened last week and running for six months until November 10, the Singapore pop-up is part of the brand’s efforts to expand its presence in the Asia-Pacific region.
There’s nothing temporary about the space, which comes complete with curved sofas and Instagrammable corners.
Buyers can find the full line of handbags in store, including Maestra and Aria belt bags, which can be worn in a number of ways (from backpacks to shoulder bags). Choose from four types of calfskin finishes or two vegan leather options in a myriad of colors.
The store also carries the new Alunna and Mini Alunna bags in Pebbled Cream – an Asia-Pacific exclusive item available only in select physical stores.
Manufactured in Europe, item prices are in US dollars, from US $ 95 for a card holder to US $ 1,175 for a Maestra (prices vary depending on finish and color of leather). The pop-up also accepts pre-orders for all sold-out models, which will then be shipped directly from the United States.
Info: Senreve, B1-41 Takashimaya Shopping Center, Ngee Ann City, 391 A Orchard Road
Bite Beauty settles in Singapore
Canadian cosmetics brand Bite Beauty has officially launched in Singapore.
The vegan, cruelty-free brand is offered exclusively online at Sephora – joining other brands from Kendo Fenty Beauty, Marc Jacobs Beauty, KVD Vegan Beauty and Ole Henriksen.
Highlights of the brand, which specializes in lip products, include Power Move Creamy Matte Crayon ($ 38), Upswing Full Volume Mascara ($ 44), and the new Daycation Whipped Blush ($ 50). , a liquid blush made from papaya extract.
Founded in 2012, Bite Beauty has gained worldwide popularity for its Lip Labs, physical stores where customers can create their own lipsticks.
There are currently four Lip Labs – in Toronto, New York, San Francisco, and Los Angeles.
Info: Available at Sephora
Beyond the Vines opens Ion store
Local retailer Beyond The Vines has opened a bold new concept store in Ion Orchard.
Called the BTV Design Post, the 200-square-foot store only sells select items from the brand – namely its Dumpling bags (starting at $ 59), tote bags ($ 49), water bottles. ($ 28), cameras ($ 38) and other lifestyle accessories. .
It was conceptualized as a post office where strangers pass, meet, and depart, with the checkout counter designed to resemble a post office window.
In keeping with the brand’s minimalist design philosophy, the store uses the same blue utility boxes from its Takashimaya outlet – which also serve as storage for product inventory in the tight-space store.
The brand started as a womenswear brand in 2015 before expanding into menswear and design-centric items in October last year as part of a rebranding.
Info: Beyond the Vines, B3-11 Ion Orchard, 2 Orchard Turn