The carbon positive accreditation comes from Toitu Envirocare, a leader in carbon mapping that works with brands such as Kathmandu, Maggie Marilyn and the Firmdale Hotels group, funded by the New Zealand government.
âThey’ve never certified anyone at this level before. We had to do an incredible job, researching our entire supply chain for certification, finding out our carbon numbers and identifying areas that needed to change. One of those changes was the creation of a warehouse in Sydney to reduce air freight costs, with Australia being the largest market for the range.
While most business leaders in the highly competitive beauty industry would welcome the endorsement of Oscar winners and genetically blessed models, a letter from anthropologist and primatologist Dame Jane Goodall gets all the work done. hard work is worth it for Lewisham.
âEmma Lewisham may be setting a new benchmark in beauty, but they are also setting a
benchmark for how all industries should operate – circular, zero waste and carbon positive, âGoodall wrote. “I wholeheartedly support Emma Lewisham’s Beauty Circle and all the systems they have put in place as a company striving to make the world a better place.”
In high school, Goodall’s work was an inspiration to Lewisham, which led to a recent letter to the activist sharing his company’s mission statement.
âI was just excited that she could read something I had written,â Lewisham said. “She doesn’t really do endorsements, so that was pretty cool.” This is the closest that the soft-spoken, analytical Lewisham comes close to fangirling and dropping custody of his business during our interview.
The company’s carbon offset payments are currently being used to finance the regeneration of the Puhoi forest in New Zealand, support the introduction of innovative stoves in Ghana and contribute to a wind power project in India. âWe would like to be in a position where we completely eliminate the need to compensate. “
Having achieved carbon positive status, Lewisham is also sharing its business model with industry to drive further change. However, it will keep the formulas of the coveted products secret. “People are not going to buy something, no matter how good it is for the planet, if it doesn’t work.”
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