Natural and organic online grocer Thrive Market has launched a line of its own-brand frozen meals using Beyond Meat vegetable protein as part of an expanded retail partnership with the alternative meat brand.
Los Angeles-based Thrive said on Tuesday that the new single-serve, 10-ounce. Meals with Beyond Meat, available exclusively on ThriveMarket.com, include plant-based lasagna, shepherd’s pie, green enchiladas, red enchiladas, and pasta Bolognese.
Thrive Market’s plant-based meals with Beyond Meat are coming âeasy to freezeâ to customers’ doors, the membership-based retailer said. Currently, freshly frozen meals are sold in a pack of 10, including two flavors of each meal, for $ 79.99. Plans are for Thrive to offer a la carte dining soon.
âWe are really proud to continue to expand our partnership with Beyond Meat,â said Jason Bidart, senior director of food merchandising at Thrive Market, in a statement. âWe started the partnership in October 2020 with the successful launch of our long shelf life Thrive Market peppers prepared with Beyond Meat. Now with the upcoming launch of their retail items on Thrive Market, as well as the collaboration with Delicious Healthy Frozen Meals, we are excited to continue working with Beyond Meat to bring our members convenient and better herbs for you. . food options based on
Thrive noted that the expanded distribution of Beyond Meat marks the company’s official retail partnership, with items rolling out to online grocers throughout this summer. Product offerings include The Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Meatballs and Beyond Breakfast Sausage.
âWe are proud to partner with Thrive Market to make delicious, herbal products better for people and better for the planet more accessible to everyone,â commented Rebecca Infusino, Vice President of Retail Sales for Beyond Meat. âBeyond Meat and Thrive Market both have a common commitment to using simple, non-GMO plant-based ingredients to provide consumers with absolutely delicious plant-based options.â
In 2020, U.S. sales of plant-based foods and beverages increased 27% to $ 7 billion, according to the Plant Based Foods Association (PBFA) and the Good Food Institute (GFI). Among the $ 1 billion categories, vegetable meat saw the strongest growth last year, with sales up 45%. PBFA and GFI noted that plant-based meat sales growth has doubled that of conventional meat and now accounts for 2.7% of all packaged meat retail sales. Meat is the third largest plant-based category, with sales of $ 1.4 billion in 2020, while plant-based meals came in 4th, with sales up 29% to 520 millions of dollars.
Growing consumer demand for plant-based meat recently led Beyond Meat to relaunch its retail grocery distribution across all of its product lines. In April, Beyond Meat, based in El Segundo, Calif., Announced new deployments of Beyond Meatballs at The Kroger Co., Target and Giant Food stores; Beyond the breakfast sausage links at Kroger Co stores .; and Beyond Sausage at Super Target stores. The company has also expanded the distribution of its Cookout Classic pack from The Beyond Burger to Wegmans, Albertsons / Safeway (selected markets), FreshDirect, Jewel-Osco, Sprouts, Stew Leonard’s and Stop & Shop. A new version of The Beyond Burger also hit grocery store shelves last week.