Dubai online retailer noon.com revealed the dates for its Yellow Friday 2021 sale at its recently hosted gala.
The sale, which covers all of Saudi Arabia, the United Arab Emirates and Egypt, will begin on November 22 and run until November 28.
At the Midday Vendor Summit in the UAE, Neha Choudhary, vice president of on-site operations, said: Offers already seen. This will prepare us for the 2021 Yellow Friday sale, which will be the largest yet. “
Noon’s chief of staff, Ali Kafil-Hussain, told the audience that noon has “come such a long way since our first Yellow Friday in 2018 where we started with 1,000 sellers and 5,000 brands. Now, in our fourth Yellow Friday, we will have over 5,000 sellers and 50,000 participating brands. “
Hundreds of vendors joined the gala, which celebrated the rise of local entrepreneurship through the Noon Mahali program, created to provide local vendors, Emirati and Saudi microentrepreneurs with personalized support, according to a statement.
At the event, Noon founder Mohamed Alabbar spoke about the company’s future strategy: “The ecosystem we are building is on a mission to bring our cities online. All businesses, services and products will be accessible digitally through integrated platforms. This is our new business! We’ve built an amazing delivery system, we’ve built the technology, we’re amazing people, and most importantly, we’re brave! “
During his opening speech, Alabbar added: “This industry is the future of our lives, our children and our society. This is the future of our businesses. It is the state of mind of the afterlife of tomorrow. The world changes. Our professions are evolving. “
Noon.com is expected to attract up to $ 2 billion in funding from investors, including Saudi Arabia’s sovereign wealth fund, over three to four years.
Read: Noon.com to raise $ 2 billion from donors, including Saudi PIF
Investments from the Saudi Public Investment Fund and others will be used to modernize infrastructure and help speed up deliveries.