Ulta Beauty opens third location on Staten Island


STATEN ISLAND, NY – Ulta Beauty – which offers more than 25,000 beauty products across 600 brands – opened its third location on Staten Island on Friday at The Boulevard Mall in New Dorp.

The national beauty retailer joins ShopRite, PetSmart, LA Fitness and Marshalls, which have already opened in the new $ 180 million mall formerly known as Hylan Plaza.

In addition to selling a line of beauty products, the new store includes a full-service salon with hair, skin, eyebrow and makeup services. (Tracey Porpora / Staten Island Advance)

In addition to selling a line of beauty products, the new store includes a full-service salon with hair, skin, eyebrow and makeup services. The company also offers a popular loyalty program, which allows shoppers to earn one point for every dollar spent on products.

Ulta Beauty opened its first location on Staten Island in Charleston’s Bricktown Commons in 2015. It opened its second location in the borough in 2018 at the Staten Island Mall in New Springville.

Ulta Beauty

Ulta Beauty, which offers more than 25,000 beauty products in 600 brands, opened its third location on Staten Island on Friday at The Boulevard shopping center in New Dorp. (Tracey Porpora / Staten Island Advance)

THE BOULEVARD

After ShopRite launched on the Boulevard in October, PetSmart, LA Fitness and Marshalls opened in the new mall last month.

As part of the finishing touches to the 356,000 square foot multi-level mall, an abstract sculpture by the artist David Boyajian, which depicts dancing seedlings springing from the earth, was installed on site last month. Kimco Realty, the Long Island-based developer of the new mall, dubbed the sculpture “Renaissance” to signify the “rebirth” of the mall.

Ulta Beauty

Ulta Beauty, which offers more than 25,000 beauty products in 600 brands, opened its third location on Staten Island on Friday at The Boulevard shopping center in New Dorp. (Tracey Porpora / Staten Island Advance)

According to Kimco Realty, other stores that will open in The Boulevard include: Alamo Drafthouse, Angelina’s Kitchen; Astor Barbers; Bath & Body Works, Chase; Cigar Emporium; Cornice cleaners; CVS, diamond rings; Hawaii Poke Bowl; JPMorgan Chase Bank; Café L’Artigiano; Hawaii Poke Bowls; On a roll, Angel Tips Nail Salon; Ashton Hall; The peep ; Red lobster; Mattress business; Michael’s jewelry; Modern acupuncture; Pizza Naples; New Chinese buffet; man from New York; Wines and Spirits Reliance; Living room illusion; Sese Ongles Spa; Hibachi sushi buffet; Spectrum; Quest diagnosis; The Hop Shoppe and Urban Planet.

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