VEGAMOUR + Sephora announce commercial partnership

LOS ANGELES–(COMMERCIAL THREAD) – VEGAMOUR, a premium brand of wellness products for clean hair, direct to consumers, today announced its first retail partnership with omni-retailer of beauty products Sephora, offering an assortment of products from the GRO range of VEGAMOUR, launched today on

The GRO collection from VEGAMOUR is a combination of topical and ingestible hair care products designed to be used in tandem to help treat the first signs of hair loss as well as their underlying root causes. GRO collection products available on from June 8e include VEGAMOUR Conditioning Shampoo, Conditioning Conditioner, Scalp Detox Serum, Hair Serum, Hair Foam, Dry Shampoo, Eyelash Serum and Brow Serum.

Founded in 2016 by CEO Daniel Hodgdon, VEGAMOUR has redefined the category of traditional hair care by developing a comprehensive and scientific approach to visibly improve hair density, volume and shine without harmful side effects and promote full, glowing hair. Using vegan, naturally harvested and organically grown ingredients that are clinically proven to inhibit DHT production, VEGAMOUR products help invigorate dormant hair follicles and reduce environmental and emotional stressors that lead to a premature fall. With its growing line of topical serums, organically sourced supplements, and natural hair care and scalp health products, VEGAMOUR takes a holistic and in-depth approach to hair wellness.

Hodgdon is thrilled with the opportunity to partner with Sephora to set the standard for this previously underserved “white space” that he calls the “hair wellness” category. “At VEGAMOUR, we believe that healthy hair and high performance must go hand in hand, so we have decided to completely reinvent hair care. Our 360 ° approach to hair wellness supports a balanced physiological ecosystem conducive to healthy and beautiful hair. Hodgdon continued, “Sephora has always led the way in supporting innovation in beauty and wellness with an emphasis on developing comprehensive customer education programs around new products and categories.

“Sephora is delighted to partner with VEGAMOUR and continue its commitment to providing customers with the best in product quality and innovation, as well as meeting all hair care needs,” said Jennifer Lucchese, Vice President of Hair Products Merchandising at Sephora. “By taking a holistic approach to healthy hair, VEGAMOUR helps clients tackle the underlying causes of thinning hair and uses clinically proven formulas to deliver impactful results. We are excited to introduce this brand to our Sephora community and look forward to working closely with VEGAMOUR as we jointly innovate and educate on this important emerging category of hair wellness. “


VEGAMOUR is a digitally native vegan beauty company. Founded in 2016, VEGAMOUR is committed to creating clean, sustainable herbal products that positively impact people’s lives and the planet we all share. For more information, please visit

About Sephora Americas

Since its inception in North America over 20 years ago, Sephora has been a premier omni-commerce leader with the goal of creating an inviting beauty shopping experience and inspiring fearlessness in our community. . In an effort to provide unbiased shopping support and a personalized experience, Sephora invites its customers to touch and try 25,000 products from 400 carefully selected brands, take advantage of the services of the Beauty Studio and engage with consultants from Beauty qualified in over 500 stores across the Americas, as well as over 600 locations within JCPenney. Customers can also discover Sephora online and through our mobile app, access the free Beauty Insider program and the digital community, which together enhance the experience of passionate Sephora customers. Sephora is one of the industry’s leading champions of diversity, inclusiveness and empowerment, guided by our long-standing corporate values. In 2019, Sephora announced a new slogan and manifesto, ‘We Belong to Something Beautiful’, to reinforce its commitment to foster ownership among all customers and employees and to publicly strive for a more inclusive view of commerce. retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through our Sephora Stands social impact programs.

For more information visit: and @Sephora on social media. For media inquiries, please visit our Sephora press room or by email to [email protected]

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